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Delta + NWSL campaign
Objective:
To encourage exploration of flight options with special emphasis on partnership with National Women's Soccer League through ad within Full Time, an e-newsletter from The Athletic (Note: all additional tactics are samples for an expanded campaign)
Outcome:
Click-through rate = 3.5%
(exceeded expectations)

Sample email

Sample web banner

Sample Instagram ad

Sample MMS

Sample OOH/billboard

Sample script
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